Taco Bell: Web Of Fries

Taco Bell, a fast food chain, promoted a real product to US customers with a fake film that made Nacho Fries Taco Bell’s best-selling product launch in its history.

Campaign details

Advertiser: Taco Bell Brand: Taco Bell Agency: Deutsch LA  Country: United States


A. Commercial Objective:

Outperform the Taco Bell limited-time-offer (LTO) sales average by 10%

In 2018, Taco Bell was launching French fries for the first time in America with Nacho Fries — dusted in Mexican spices and dipped in nacho cheese. Coming on the heels of 5% sales growth in 2017, stakeholders had lofty expectations to lap the previous year's record-breaking launch of the Naked Chicken Chalupa.

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