Stillhouse: Unbreakable OOH

Stillhouse Spirits Co, a whiskey brand, relaunched its brand in the US as one that comes in an aluminium can instead of a glass bottle.

Campaign details

Brand: Stillhouse Spirits Company Agency: We Believers Country: United States

Why is this work relevant for Creative Strategy?

Stillhouse is an affordable line of spirits that tried to resonate with its target using hip hop culture with no tangible results.