Stillhouse: Unbreakable OOH

Stillhouse Spirits Co, a whiskey brand, relaunched its brand in the US as one that comes in an aluminium can instead of a glass bottle.

Campaign details

Brand: Stillhouse Spirits CompanyAgency: We BelieversCountry: United States

Why is this work relevant for Creative Strategy?

Stillhouse is an affordable line of spirits that tried to resonate with its target using hip hop culture with no...