Stayfree: Project Free Period

Stayfree, a menstrual hygiene brand, launched its Project Free Period to give sex workers in India the opportunity to develop other skills.

Campaign Details

Brand: StayfreeAgency: DDB Mudra Country: India

Why is This Work Relevant for Creative Strategy?

Our brief was ambitious and multi-faceted, to accelerate brand growth in a category where period conversations itself were taboo. We needed to shine a spotlight on conversations around women's issues and menstruation, creating tangible change in the