Spotify: Wrapped

Spotify, a music streaming service, created personalised playlists to summarise its global customers' year on Spotify in order to increase usage and downloads of the app.

Advertiser: SpotifyBrand: SpotifyAgency: In houseCountry: Global

Objectives

In its first several years of rapid expansion, Spotify saw remarkable growth as we introduced our service to millions of music fans across the globe.

The global music industry had seen...

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