Spotify: 2020 wrapped

Spotify, a streaming brand, launched '2020 Wrapped' in the US, hoping to help connect and support its users and all of the creators they love.

Campaign details

Brand: SpotifyAgency: Spotify Country: United States

Why is this work relevant for Creative Strategy?

While Wrapped has traditionally reflected on the intersections of audio, data, and culture, we knew 2020 required something a bit different. We wanted Wrapped to provide a sense of community and positivity, centering authentic expressions of gratitud