Seem: The Family Way

Recruit Lifestyle, a human resources company, launched the Seem device to raise awareness of men’s fertility issues in Japan.

Campaign details

Advertiser: Recruit Lifestyle Brand: Seem Agency: Dentsu Tokyo Country: Japan

Objectives

Japan's population is expected to shrink by as much as 20% by 2050. (Figure 1)1

Figure 1

One of the major factors behind it is the rising number of couples with fertility problems, following the growing tendency to marry later. In fact, about one in 5 couples suffer from infertility today. (Figure 2)