Savlon: Healthy Hands Chalk Sticks

Savlon, a hygiene brand, affected change in the behaviour of Indian primary school children by introducing and promoting an innovative product in a fun and memorable way.

Advertiser: ITC Brand: Savlon Agency: Ogilvy & Mather Mumbai Country: India

Objectives

Commercial objectives:

  • Overall Value and Volume growth (Grow faster than competition)
  • Value growth – Tier 2 and 3 towns (Grow 20% faster than category. Category growing at 16% )