Santander: We stand

Santander, a bank, launched a campaign in Brazil to strengthen the brand in the small business markets, position itself as a leader in the small business segment, and revitalise newsstand businesses.

Objectives

The work was created to strengthen the Santander brand in the small business market when several new players were aiming the market.

We knew that banks have a perceived image that they only serve large companies well. And that fintechs and digital...

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