Saltwater Brewery: Edible Six Pack Rings (E6PR)

Saltwater Brewery, a microbrewery in South Florida, created edible plastic rings for its beer packaging to help highlight the unnecessary danger that standard plastic rings cause to wildlife.

Advertiser: Saltwater Brewery Brand: Saltwater Brewery Agency: We Believers Country: United States


  1. Commercial objectives
    1. Increase sales by 50%
    2. Increase company valuation by 25%
  2. Marketing objectives
    1. Maintain Price Premium. No Discounts or Promo.
    2. Gain traction to enter Miami Market

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