Red Wing Shoes: Labor Day on

Red Wing Shoes, a footwear company, launched the #LaborDayOn initiative in the US to help unemployed Americans find work.

Campaign details

Brand: Red Wing ShoesAgency: Droga5 Country: United States

Why is this work relevant for Creative Strategy?

The #LaborDayOn initiative turned what would usually be a day off into a day that took on the highest unemployment rate in US history. By choosing to promote jobs over the usual holiday sales, we put the American workers first, and brought together m