Paramount: A mountain of entertainment

In the US, Paramount+, a video-on-demand service, launched a campaign to promote a new streaming service, bringing together the biggest names in entertainment.

Campaign details

Brand: Viacom CBS/Paramount PlusAgency: Droga5 Country: United States

Why is this work relevant for Creative Strategy?

With such a wide-ranging collection of entertainment coming to Paramount, we needed to unite them under one creative strategy. We had to create something that could encompass everything from big-budget horror movies to Saturday cartoons, the Grammys