ORINIGIRI: Beyond a product

ORINIGIRI, an artistic form of eating, was used at the centre of a campaign to help the people of Japan return to towns that had lost customers due to the COVID-19 pandemic through a shopping street project.

Campaign details

Brand: OrinigiriAgency: Himawari DesignCountry: Japan


Natural disasters or global pandemics like COVID-19 can occur at any time. The important thing is how to recover after them. "Man shall not live by bread or rice alone."


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