Nike: Dream Crazy

Nike, a sportswear brand, celebrated the 30th anniversary of Nike's Just Do It campaign by refreshing its original rebellious spirit for a new generation.

Campaign details

Brand: NikeAgency: Wieden+Kennedy Country: United States


The Nike "Dream Crazy" campaign's single biggest objective was to be the most relevant brand amongst the brand's core youth audience – and in popular culture overall. Nike has always believed that when the brand provokes a cultural conversation about

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