Next Insurance: Built by business

In the US, Next Insurance, an insurance brand, launched the campaign 'Built by Business', with the objective to help small businesses get back to work, whilst building brand awareness for the company.

Campaign details

Brand: NextAgency: Next Insurance Country: United States

Why is this work relevant for Creative Strategy?

Next Insurance originally earmarked 2020 as a year to build its brand. The COVID-19 pandemic, however, quickly put those plans on hold. The company reinvented its creative strategy, and mobilized to support its small business clients, many of whom we