Molson Coors: Make it Canadian

Molson Coors, a beer brand, launched a campaign in Canada with the goals of bringing collective pride back to the beer loving nation and stealing market share away from Budweiser.

Campaign details

Brand: Molson Coors Agency: Rethink Country: Canada

Why is this work relevant for Creative Strategy?

Molson was up against a behemoth brand - Budweiser - which had been outspending them exponentially for years, knocking them off the mantle as Canada's #1 selling beer. Knowing we couldn't win on paid scale, paid impressions, or paid media alone, we k