Microsoft: International Women's Day 2016: Women Made

This case study shows how Microsoft, a tech company, helped US girls realise their potential in Science, Technology, Engineering and Math (STEM) careers by presenting them with inspirational role models.

Advertiser: MicrosoftAgency: McCann New YorkCountry: Global

Objectives

Narrow the STEM gender gap to grow a diverse workforce pipeline to ensure the company’s future.

Even though Microsoft is a leader in technology and innovation, everything we...