Microsoft: International Women's Day 2016: Women Made

This case study shows how Microsoft, a tech company, helped US girls realise their potential in Science, Technology, Engineering and Math (STEM) careers by presenting them with inspirational role models.

Advertiser: Microsoft Agency: McCann New York Country: Global

Objectives

Narrow the STEM gender gap to grow a diverse workforce pipeline to ensure the company’s future.

Even though Microsoft is a leader in technology and innovation, everything we do comes down to people. Our mission is to empower every person and every organization on the planet to achieve more. The only way we will do that is by encouraging talente

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