Media Markt: Rabbit race

This case study demonstrates how Media Markt, Germany's biggest electronics retailer, turned Easter price promotion into an actual game to engage with the German public.

Media Markt: Rabbit race

Agency: Ogilvy Germany Frankfurt

Brand: Media Markt Advertiser: Media Markt Country: Germany

Objectives

In a changing world, Germany's leading technology retailer found its business model under threat from price-slashing rivals. This case explains how the combined power of creativity and consumer insight were harnessed to create a new kind of sales pro