Brand: McDonald's Agency: Cossette Country: Canada
'Friends Wanted' is the output of a brief that could have easily been overlooked.
Especially considering the original kick off session included familiar favourites such as 'evolution, not revolution', 'light touch' and 'look at adapting assets'.
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
