McDonald's Canada: Friends Wanted

McDonald's, a fast food brand, encouraged young people in Canada to apply for jobs with its campaign Friends Wanted.

Campaign Details

Brand: McDonald's Agency: Cossette Country: Canada

Why is This Work Relevant for Creative Strategy?

'Friends Wanted' is the output of a brief that could have easily been overlooked.

Especially considering the original kick off session included familiar favourites such as 'evolution, not revolution', 'light touch' and 'look at adapting assets'.