March for Our Lives: Price on our lives

March For Our Lives, the student-led demonstration fighting gun laws in the US, used a price tag to demonstrate how the government values money more than student lives.

Campaign details

Brand: March for Our Lives Idea: McCann New York Country: United States

Why is this work relevant for Creative Strategy?

In America, politicians receive millions of dollars from the NRA so they won't regulate guns. With just a simple, orange price tag wristband distributed on social media among a few powerful, young voices ahead of the March For Our Lives, we created a