L'Oréal: The Non-Issue

L'Oréal Paris, a makeup brand, collaborated with Vogue to release a special edition of the magazine in the UK called The Non-Issue which celebrated older women's worth.

Campaign details

Brand: L'Oréal ParisAgency: McCann London Country: United Kingdom

Objectives

L'Oréal Paris believes every woman is "worth it", at every age. However, the reality is that older women are discriminated against. While 40% of women are 50+, they only account for 15% of the women represented in media. This cultural invisibility se

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