Little Caesars: Big pizza

Little Caesar's, a pizza brand, launched the Big Pizza campaign in the US to drive sales and increase brand awareness.

Campaign details

Brand: Little Caesars Agency: McKinney Country: United States

Why is this work relevant for Creative Strategy?

In the world of national pizza chains, Little Caesars is often left out of the conversation between Pizza Hut, Domino's, and Papa John's.

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