LEGO: Kronkiwongi

This case study shows how Lego, the children's toy, successfully reversed declining brand metrics globally by inviting children to showcase their imagination in building their own Kronkiwongi.

Advertiser: LEGO Agency: Facebook Creative Shop Country: Global

Objectives

While LEGO sales were strong, much driven by the increase in sales of licensed LEGO sets, we faced a decline in perception with one of our most critical audiences, Mums. Licensed sets cost more money, rely on instructions vs. free imagination, and te