Jovenes De Puerto Rico en Reisgo: The slacktivist click

This case study describes how Jovenes de Puerto Rico en Reisgo (Puerto Rico Youth at Risk, PRYR) set out to combat the risks faced by youth from violence, drugs and other social problems.

Jovenes De Puerto Rico en Reisgo: The slacktivist click

DDB Latina Puerto Rico

What were the objectives for the creative work?

SCOPE OF ENTRY:

Many nonprofit organizations in Puerto Rico, as well as globally, observe similar difficulties to sustain their operations: lack of awareness/recognition, lack of resources, and dependence on external funding; are the most pressing. For some organiza