Interval House: Freedom Tampons

Interval House, a shelter for abused women and children, reached vulnerable women in Canada without their abuser's knowledge by putting key information on tampons.

Campaign Details

Brand: Interval House Agency: Union Country: Canada

Why is This Work Relevant for Creative Strategy?

At the core of this idea is a strategic insight: That it is extremely difficult to reach women in abusive relationships, because if their abusers find out they are trying to leave, their lives are in danger. Everything about this campaign was built a