Intel: Justin gets real

Intel, a technology company, launched a creative strategy in the US to show audiences that there is no limit to what you can do with a PC versus Apple.

Campaign details

Brand: Intel Agency: VMLY&R Country: United States

Why is this work relevant for Creative Strategy?

This work didn't just need to change the way that people think about PCs. It needed to break through and break the spell that one of the world's most beloved brands has over almost all of us: Apple. With limited time and a limited budget, we needed t