Indian Association of Palliative Care: Last laugh

The Indian Association for Palliative Care (IAPC), an information and support association, increased the number of requests for end-of-life care in India by launching a stand-up comedy show performed by terminally ill patients.

Campaign details

Brand: Indian Association of Palliative Care (IAPC)Agency: Medulla CommunicationsCountry: India

Objectives

  1. Engage the audience and start a conversation about a topic, which no one wanted to talk about - death and palliative care
    • Target -...
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