IKEA: The scrapsbook

IKEA, a furniture retail company, launched the 'IKEA Scrapcooking movement' in Canada to inspire people to incorporate food sustainability into their lives and homes.

Campaign details

Brand: IkeaAgency: Rethink Country: Canada

Why is this work relevant for Creative Strategy?

Globally, 1.3 billion tonnes of food is thrown away every year that could have been eaten, and most of it comes from household waste. So, as part of their ongoing commitment to sustainability, IKEA has created a solution to help reduce waste in the k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands