Hulu: Shaping the future of black history

In the US, Hulu, a television network, began a multi-year journey to better serve Black audiences through content that spoke to the entirety of the Black experience.

Campaign details

Brand: HuluAgency: In-house Country: United States

Why is this work relevant for Creative Strategy?

Hulu's ongoing work is leading the industry by example. Hulu is using the whole of its brand to expand and amplify representations of Black excellence in order to highlight new heroes and inspire new dreams. Through introspection and proactive initia