Guinness: Clear

Guinness, a beer brand, launched a responsible drinking campaign which encouraged people to drink tap water to moderate their alcohol intake during the Six Nations rugby championships in Great Britain and Ireland.

Campaign details

Brand: GuinnessAgency: AMV BBDO Country: United Kingdom

Objectives

Guinness Clear is a responsible drinking campaign which encouraged people to drink tap water to moderate their alcohol intake during the Six Nations rugby championship.

We needed to: