Google: Know what your data knows

Google, a technology company, turned a typical March Madness sponsorship into a demonstration of Google Cloud AI technology by making game predictions on live TV in the US.

Campaign details

Brand: GoogleAgency: Eleven Country: US

Objectives

We needed to increase consideration among C-level executives and IT decision makers: put Google Cloud on their shopping list alongside Microsoft and Amazon, bring awareness to Google Clo

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands