Brand: Goldfish Crackers Agency: VMLY&R Country: United States
Why is this work relevant for Creative Strategy?
Goldfish didn't just drive sales with "Finn & Friends." It got kid kids to love us.
That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey just like a kid would.