Goldfish Crackers: Finn & friends

In the US, Goldfish, a cracker brand, decided to turn its cracker snack into a multi-channel world of entertainment, including an animated TV series, 'Finn & Friends', game, mobile app and experience.

Campaign details

Brand: Goldfish Crackers Agency: VMLY&R Country: United States

Why is this work relevant for Creative Strategy?

Goldfish didn't just drive sales with "Finn & Friends." It got kid kids to love us.

That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey just like a kid would.