Glade: Scent by Glade

Glade, a household air freshener brand, transformed ignored packing material into a branded sampling device filled with its latest fragrance in the US.

Campaign details

Brand: GladeAgency: Ogilvy Country: United States

Objectives

Our goal was to successfully launch Mandarin & Mimosa Room Mist by generating trial: we wanted to more than double the sales growth rate from our launch last year (from 4% to 10% versus previous 10 weeks).