Ford Motor Company: Safe Cap

Ford, the American motor company, reconnected its Ford Trucks brand with its audience in Brazil by creating a wearable accessory that let truck drivers know when to take a rest.

Campaign details

Advertiser: Ford Motor Company Brand: Ford Agency: GTB São Paulo Country: Brazil

Objectives

Despite its 50 years of history in Brazil and its strong performance in market share (3rdposition), Ford presented lower preference rate and pri

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