Facebook: Project reinvent

During the COVID pandemic in the US, Facebook, a social networking site, launched 'Project Reinvent' with the aim to help small businesses recover, reimagine their marketing and reconnect with their customers.

Campaign details

Brand: Facebook Agency: In-house Country: United States

Why is this work relevant for Creative Strategy?

Most marketing tells stories about benefits. It's rare that the marketing is part of the benefit. When the pandemic hit, we changed all our plans, to focus where we could do the most good: helping small businesses in this time of their greatest need.