Etat Libre d'Orange: I am Trash – Les Fleurs du Déchet

Etat Libre d'Orange, a perfume brand, launched I AM TRASH in France, a perfume made of waste from the perfume industry, to take a stand against excessive consumption.

Campaign details

Brand: Etat Libre d'Orange Agency: Ogilvy Country: France

Objectives

Conceive and develop a first of its kind fragrance by exploring new grounds that had never been touched before, create lots of buzz and anticipation around the new fragrance, and make it a commercial success to meet the brand's business objectives fo