enti.ma: Flawlessness

Enti.ma, a fashion and lifestyle website, increased brand awareness by launching a digital and social media campaign that directly responded to a state-sponsored TV show normalising domestic violence in Morocco.

Advertiser: enti.ma Brand: enti.ma Agency: J Walter Thompson Casablanca Country: Morocco

Objectives

Morocco has no specific rights relating to women. Laws are draconian and always side with the male of the species. Women are not protected in the workplace, on

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