Brand: Dove Agency: Ogilvy Country: India
Why is This Work Relevant for Creative Strategy?
Imagine a world where everything you were groomed for since the day you could walk, was to one day make you A Suitable Bride.
That's the truth of 90% of Indian women going through an arranged marriage. In the matchmaking process, they face harsh judgement and rejection based on their looks, which diminishes their self-esteem and confidence.