Dove: #Stopthebeautytest

Dove, a personal care brand, challenged beauty stereotypes in India with its #StopTheBeatyTest campaign.

Campaign Details

Brand: Dove Agency: Ogilvy Country: India

Why is This Work Relevant for Creative Strategy?

Imagine a world where everything you were groomed for since the day you could walk, was to one day make you A Suitable Bride.

That's the truth of 90% of Indian women going through an arranged marriage. In the matchmaking process, they face harsh judgement and rejection based on their looks, which diminishes their self-esteem and confidence.