Dove: Real Beauty Sketches

This brief case study for Dove, the beauty brand, describes a campaign that confronted women about their self-image.

Dove: Real Beauty Sketches

Agency: Ogilvy Brasil São Paulo Advertiser: Unilever Brand: Dove Country: Brazil

This case study was most read on Warc in 2015. Read other popular content on Warc.

Only 4% of women believe they're beautiful. How to inspire the other 96% to feel the same?