Donate Life California and Canadian Transplant Association: Second chances

Donate Life California and the Canadian Transplant Association, two non-profit organisations aimed at increasing organ donation, launched the Second Chances campaign in the USA to thank organ donors and drive conversation around the subject.

Campaign details

Brand: Donate Life California & Canadian Transplant AssociationAgency: McCann New York Country: United States

Objectives

For each person who does register as an organ donor, they are potentially helping eight people in need. Our objectives were simple. To raise awareness for the 114,000 people desperately waiting for the transplants and to get as many people registered

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