Deutsche Telekom: Wi-Fi Dogs

This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

Deutsche Telekom: Wi-Fi Dogs

Agency: DDB Germany

Objectives

Deutsche Telekom's data roaming pass "Travel & Surf" is a safe way of surfing the net while on vacation. Users can choose their favoured data package before or during holidays and then use it in over 100 countries worldwide.