DB Export: I'm drinking it for you

DB Export, a beer brand, launched a multimedia campaign which used experiential marketing and a multi-platform takeover to launch its DB Export Gold Extra Low Carb beer in New Zealand.

Campaign details

Brand: DB ExportAgency: Colenso BBDO Country: New Zealand

Objectives

The brief for the NPD launch of DB Export Extra Low Carb beer (ELC) was simple, yet daunting - gain an unfair share of voice and sales against an established competitor with a bold idea that would generate mass awareness and drive consideration and u

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