Crayola: Colors of the world

Crayola, an art supplies brand, grew sales in the US with #TrueSelfie, a PR, digital and social campaign to launch its Colors of the World diverse crayon sets.

Campaign details

Brand: Crayola Idea: Dentsu McGarryBowen Country: United States

Why is this work relevant for Creative Strategy?

To develop a campaign that had a breakthrough creative strategy, we asked ourselves: why is equal and accurate representation/inclusion important?

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