Coca-Cola: The real ice cold Coca-Cola
Ogilvy & Mather Bogotá
Objectives
The perfect serve of Coca-Cola is with ice because that's the best way to enjoy its unique taste and sparkling sensation. As the manual suggests: "Don't forget, Coca–Cola...
Coca-Cola: The real ice cold Coca-Cola
This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand.
