Change the Ref: Fearful girl

Non-profit gun safety organisation Change The Ref created an on-ground stunt using Wall Street's Fearless Girl to make the gun-control conversation top of mind in the days leading up to the US midterm elections.

Campaign details

Brand: Change the RefAgency: Mullenlowe Country: United States

Objectives

  • Increase gun-control advocacy in the final days leading up to the 2018 midterm election.
  • Bring new, younger advocates into the gun-control conversation.
  • Increase share of conversation for gun-control among top voting issues.

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