Ceruzzi Properties: The mural @ the centrale

Ceruzzi Properties, a real estate developer, launched The Mural at The Centrale campaign after a luxury new development was built in Manhattan.

Campaign details

Brand: Ceruzzi Properties Agency: LX Collection Country: United States

Why is this work relevant for Creative Strategy?

Real estate marketing in NYC is relegated to banner ads, public relations and SEO marketing. These strategies will only work for so long. Awareness needs to be created throughout the life of a properties sales cycle. By leveraging a muralist, LX Coll