Campaign details
Brand: Cashmere, Purex, SpongeTowels and Scotties Agency: Broken Heart Love Affair Country: Canada
Why is this work relevant for Creative Strategy?
This brief was multi-faceted in its ask: First we had to communicate 4 consumer brands and connect them to a corporate brand in Kruger Products, which had never meaningfully been communicated in the past. We were tasked with also communicating that t
