Canon Vs Smartphone

Canon, a camera brand, launched a three phase campaign in the Nordics that smashed preconceptions and let people rent a Canon to prove its superiority over a smartphone camera.

Campaign details

Advertiser: CanonBrand: CanonAgency: Uncle Grey CopenhagenCountry: Denmark, Finland, Norway, Sweden

Objectives

Never has the world been so enamoured with pictures.

BusinessInsider estimated that 1.2 trillion photos were taken worldwide in 2017,...