Canon: Truthmark

Canon, a camera brand, created a platform to combat the misuse and misinterpretation of photography in Denmark.

Campaign Details

Brand: Canon Agency: Uncle Grey Country: Denmark

Why is This Work Relevant for Creative Strategy?

The Truthmark initiative demonstrates how a strong cultural insight can enable a brand to reconnect with a difficult to reach and highly discerning audience. Increasing relevancy by helping to solve a real cultural tension.

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